So you might only got like five ten hours a week treat those five ten hours a sacred treat that little side hustle budget as sacred and put it all into whatever death star laser you have, following these tips that you can hit that one thousand subscriber goal ten thousand a hundred thousand.
I'm excited to give you five tips if you were starting from scratch from zero subscribers today because you've been on youtube for a long time, i mean you've been creating content for almost two decades you've been on youtube for 10 years and you've been crushing it also helping entrepreneurs businesses, as well as people like myself legit youtubers.
So if you after starting all these channels are starting all over what are the five things that you would focus on today as a beginner with zero.
KNOW YOUR NICHE
First tip actually kind of is before you even get started i would encourage people you gotta just start messy you know you actually really have to start before you're ready i found that before you get tactical you have to kind of get past yourself and just punch fear in the face punch perfectionism in the face and press record you may not even have the tip number one it's clarity you might not have clarity yet, but i don't encourage you to start anyways you learn by doing you know you have a couple mistakes first before you start to get results so just start assuming you already kind of have that courage you already have maybe a few videos out or you've committed to this process yeah the first tip would be clarity and i would say this if i was starting over. I would choose a clear proven and profitable niche so what i mean by that is that i would want a really clear niche i'd want to prove a niche one that is known to have an audience and then one that could be profitable because i believe you need money for the mission, so personally i would actually give one example of a channel at start, if i started all over would be based on like Tour and places and neurotropics which this is kind of the connection of something.
I'm passionate about something that there's a lot of profitable products in something that i research so, i'd encourage people ask yourself what do you research what are you continuously curious about what do you spend your money on what do you geek out about and so i follow kind of the bio hacking dave asprey bulletproof, coffeeneurotropics are like these different not really brain drugs but brain vitamins to try to optimize your focus, and all those types of things and so, that's actually something i geek out on and so i'd be choosing a niche, that's not only solid there's a good base of people that are interested in that and that's a proven kind of if you will market, but it also has a bright future people are getting more and more into it so instead of choosing a niche say about like typewriters those are not on the way in those are on the way out or they're already gone.
You want to kind of get in front of a wave and so biohacking and neurotropics just continue to grow, so that's kind of an example of what i would do if i was starting from scratch yeah that's great advice because one of the number one mistakes people make is they're all over the place right no clarity because they're starting multiple channels and they don't even know how they're going to make money so that's a great way to start your channel off because it's going to help you with everything else.
CONSISTENCY
second tip and i would commit to posting one video a week, now if i'm starting from scratch maybe you know i'm wondering how much time do i have do i have a full-time job do i actually have like what are my resources, but assuming that i have to do this on the side as a side hustle i'm gonna find a way to get at least one video per week done and i'm gonna focus on content value not production value and what i mean is one of the biggest things that honestly we think is a limitation to us creating content.
But a lot of times i've seen that it's an excuse of us hiding behind fear is i don't have the right camera yet, i don't have the right lighting yet dude you just need a smartphone like i would just keep it as simple as possible and i would focus on the content value if youthink about it, using my neurotropics biohacking channel what people are interested in are my experience with testing two different neurotropics for a month and which one i liked better the research i've done the information i've done if they can kind of see me hear me and i sound all right then that is all i'm gonna need i'm gonna focus on the content value not so much the production value, especially at first and then i would get feedback this is a big one so as i'm posting one video a week not only am i listening to comments not only am i paying attention to which videos get views and whatnot.
I am going to ask people what they think about my content if it could get better whether that means i get into like an online course a coaching group a facebook group, my neighbors somebody else in the community, i'm gonna try to get real humans to give me and i need to tell them that i'm open to constructive criticism because when you're just starting you don't want to you don't want to create an isolation.
You want to get honest feedback on your videos so you can make them better and really dial in the content of the channel yeah it doesn't get more simple than that one video per week 52 videos a year that's your goal and i love the whole feedback thing you know even like we have the vi members club here on video influences i think that's a great resource to get feedback from other content creators.
SEARCH-BASE
Third if i'm starting from scratch as a beginner trying to grow in today's youtube landscape i am still going to focus on search-based content and this is actually stacked on top of the choice of niche which i chose and so again i chose neurotropics there's definitely interest you know you don't need to be afraid of competition.
Competition's a good thing it proves that there's interest in the topic so people that are tim ferriss fans and jocko willink fans and joe rogan fans and podcasts about neurotropics and biohacking and how to hack sleep and fitness there's already a market that's into that kind of content so i'm just jumping in on really, an ongoing conversation with my new youtube channel but i'm going to focus on search-based, content and the two videos i would really start withis actually product reviews and versus videos, and so even for me again i've already been doing this i bought the focus factor on brain supplements from costco read reviews on them didn't really feel anything from them learned that they were terrible so i go to the youtube search bar, I type in focus factor versus and then there's other neurotropics
I've tried brenden burchard's high performance stuff you've got like alpha brain on its stuff happen you have qualias however you pronounce it different neurotropics people are searching for those like thousands or hundreds a month and those searches are connected to a way of making money because if i'm searching for the you know which one's better i'm probably going to make a decision at the end of that video if a really good video of information is presented and so, i'm focusing on search-based content people don't know sean cannell yet they don't know my neurotropic channel yet but they do know they're looking for a specific product so that's a product review.
They do know they're looking for specific versus video this product versus that product they do know, they're looking for maybe even early i might start touching on like five ways to improve your sleep and then you maybe you're talking about some supplements you're talking about some habits.
I'm going to focus on search-based content google revealed that 65 of people go to youtube looking to answer a specific question so those are going to be the first few videos i make for sure yeah people forget they don't often care who's saying it they care about what they're saying and that's why youtube is a utility people use it to search for content so great tip all right so let's move on to tip number four what would you say you would focus on if you're first starting out with zero subscribers on youtube.
So since this is kind of like my personal youtube playbook after a decade of experience branding this neurotropic biohacking channel, I am going to focus on a wide channel brand but then i'm going to have niche videos nd so here's what this looks like for me, i would not include neurotropics in the channel name because again, these neurotropics are again different products different drinks and pills and different things that you can take but it could eventually limit me later, i think it is powerful to niche down but you i also think you could almost become too niche so what the opportunity is is to have a wider channel name.
So i wouldn't call it like neurotropolis you know or some kind of channel i might just call it like you know modern health and and definitely do some like research on maybe a good name or maybe even personally you know brand it but i would want like a wide enough, alternative health brand but yet i would focus on niche videos so i think this is the real opportunity i would really get known for talking all about narrow tropics at first maybe like 100 videos all about that but then eventually, having a vision and this is i love the tip you share a lot of time start with the end in mind think about your goals i would want to maybe grow the channel because once i got to know 5 10 15 20 000 subscribers i would when
the channel has grown. i would then maybe reach out and start interviewing authors doctors biohackers scientists because that's still going to be on brand for the channel name even if it started with niche videos, i wanted a wide enough brand to expand out to at this point after a little bit of momentum's happening i'm going to focus on collabs with other alternative health people again i want a brand
if you will a playground or a sandbox where there is guardrails to what i can talk about but i have enough of an alternative health kind of branded channel where narrow tropics could be heavy in there but i also could bring on a sleep expert i could review to talk to an author talk to somebody else about natural foods that can help like all kinds of different things that that audience would be interested
in because here's i think the power tip benji is i'm really making a channel i would want to watch
this is for me again what are you curious about what do you research and i'm looking for information about neurotropics if somebody's like you know got some new brain science on some whatever else this kind of stuff i want to watch but i want to bring my unique voice to it and also you know again proven and profitable niche lots of different ways that you can monetize this type of a channel so again wide channel brand but i would start and build my influence by creating specific niche or niche videos that's such great advice and oftentimes niching down has a risk of pigeonholing yourself right limiting yourself but would you say that in the midst of putting up those first hundred niche videos you would still outro your videos as that like overarching niche so that's a broader like channel topic i would if i had the clarity that i potentially do now and i already knew what it was all about but on the flip side
you know in the beginning again it goes back to just start messy it just goes back to just grow just get some growth going get some videos out there get some subscribers going because the other thing that's
interesting is again once you hit 5000 subs or 1000 once you hit 10000 your opportunities start to shift now you actually can bring on probably some celebrity guests because they go oh wow like this is a focused audience of people interested in biohacking, dave asprey who's one of the big guys who you know kind of made bulletproof coffee popular and whatno the'll be like he comes out with a new book of course he wants to come on your show and so maybe later i even dial in branding and slogans and taglines early on it's just about niche videos it's just about like this product versus that product and someone being like wow this channel seems valuable and they click subscribe you can optimize over time you got to take massive action when you're just starting and so that's what i would do awesome so we have clarity in your channel and your niche one video per week search based content when you're first starting out and while why channel brand niche videos hit us with tip number five if you're just starting from zero finally i would take these first four strategies and apply my fifth tip and that is extreme focus and benji this is what i've learned again if i would have done things differently i've got over 125 million video views you know between a couple of our channels over 2 million subscribers
looking back if i would start all over again i could have gone faster if i was more disciplined less distracted and more focused and so if you really want to grow from zero subscribers and hit that target of a thousand or ten thousand i'm going to get focused with my time that means like am i taking this seriously do i really want to grow this youtube channel look if it's just a hobby cool but like if you really want to get results you gotta focus so i'd focus my time i'd be disciplined when am i creating content when when am i gonna shoot these videos how am i gonna stay consistent with one video a week focus with my money i would be thinking about okay i'm not trying to put the stresses of debt or you know spending frivolously i'm investing my money because money can help me grow the channel
faster not that you need to put a lot of money into it but like the more money you put into it the better like as i can upgrade things as i can buy a plane ticket or go to a conference or go network with people or like donate to uh one of the people i want to interviews you know charity to show that i'm i'm serious about really wanting to have them on the show like using money strategically i would be focusing extremely how am i using my energy to not just grow the channel but learn more about my industry the time i'm putting into the videos in terms of research i'd be leveling up my skills extreme focus on okay what do i need to get better at i'm now building i'm assuming on 10 years of experience but for those watching maybe this is just your first couple videos like it's kind of like if you only work out one day a month you're not going to lose as much weight or gain as much muscle as you would if you worked out five days a week or even three days a week or even seven days a week like whatever so extreme focus would be really compounding massive energy and focusing on this one thing learning skills getting courses getting training going to events whatever it is and then the biggest one is i would not do.